Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This is the last in a series from Megan DiPiero with advice about how to build a stronger brand and brand message — to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Parts 1, 2 and 3. Today Megan shares her opinions on marketing. I’m betting that many of you clicked this mentor post because you thought your question would finally be answered: “How do I get more people in?” In the past 6 years, I’ve created a six figure profitable business that provides the sole To View More >>

This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>

I got a few pats on the back for my "check your files" post. Chris Meiklejohn, our lab manager, liked it so much that she wanted a sequel. In fact she wrote one! The funny thing was my team mates had already got me one started on a follow-up, and the things on Chris' list were pretty much the same as ours. So, drum roll… (If you like this, I wrote it. Otherwise, it's Chris!) 8 ways to better print files Would you love to have your albums arrive on your doorstep faster, hassle-free, and beautifully printed? You put a lot of work into them, so they might as well be perfect. We definitely want To View More >>

Like many good things, and all great albums, Musée begins with a story. In fact it begins with three stories, and the real magic is how they weave together... The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves. He's a wedding photographer from the far side of the world, in Spain on a scholarship. She's a paper conservator living in England, home to visit her family in Barcelona - and as it turns out, later, in love. The photographer and the conservator To View More >>

It's that time of year when we take stock, make resolutions and ask questions ... like how can we make this year a winner? Are there too many photographers? Why do we ask our competitors for advice? What can we learn from musicians? And the big one: How much are our images worth? Sadly, that's not just about how good they are or how much time we spend on them in post-production. Our latest client newsletter is below. Let us know what you think by leaving a comment here or emailing Ian directly. Cheers, Nigel How much are your images worth? We received this present from our design consultants, Alt To View More >>

Like many good things Musée begins with a story. In fact it begins with three stories, and the real magic is how they weave together... The first begins several years ago with a traveller on a bus in Spain, who strikes up a conversation with the woman sitting next to him. They like each other enough to introduce themselves. He's a wedding photographer from the far side of the world, in Spain on a scholarship. She's a paper conservator living in England, home to visit her family in Barcelona - and as it turns out, later, in love. The photographer and the conservator like each other enough to swap To View More >>